Cookie Policy
Last updated: 22 September 2026
This Cookie Policy explains how Wills Bingley uses cookies and similar technologies on this website.
Cookies are small text files that are stored on your device when you visit a website. They can be used for a range of purposes, including remembering your preferences, supporting essential website functionality and helping us understand how the website is used.
How we use cookies
We use cookies and similar technologies for the following purposes:
- to operate essential website functionality;
- to remember your cookie consent preferences;
- to help protect forms and website functionality against spam or abuse;
- to understand how visitors use the website through Google Analytics, where consent has been provided; and
- to support third-party financial resources and online calculators available through our Insights section.
We do not currently use cookies for advertising or behavioural marketing purposes.
Managing your cookie preferences
When you first visit the website, you are given the option to manage your cookie preferences.
You can choose whether to allow non-essential cookies, including statistics and analytics technologies. Strictly necessary cookies may still be used because they are required for the website and our consent-management system to function correctly.
You can change or withdraw your cookie preferences at any time using the cookie settings available on the website.
You can also manage cookies through your browser settings. Most browsers allow you to delete existing cookies, block cookies, restrict third-party cookies or clear cookies when you close the browser.
Strictly necessary cookies
These cookies are required for essential website functionality and for recording your cookie preferences.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
cmplz_consented_services |
Complianz / Wills Bingley | Records which services the visitor has consented to. | 1 year |
cmplz_functional |
Complianz / Wills Bingley | Records the visitor's consent preference for functional cookies. | 1 year |
cmplz_marketing |
Complianz / Wills Bingley | Records the visitor's consent preference for marketing cookies. | 1 year |
cmplz_policy_id |
Complianz / Wills Bingley | Records the version of the cookie policy or consent configuration associated with the visitor's choice. | 1 year |
cmplz_preferences |
Complianz / Wills Bingley | Records the visitor's consent preference for preference cookies. | 1 year |
cmplz_statistics |
Complianz / Wills Bingley | Records the visitor's consent preference for statistics and analytics cookies. | 1 year |
These cookies are used by our cookie consent system and do not themselves carry out advertising or analytics tracking.
Statistics and analytics
We use Google Analytics 4 to help us understand how visitors use the website.
Google Analytics may provide information such as:
- pages viewed;
- website usage and session information;
- browser and device information; and
- interactions with the website.
Google Analytics is only activated on this website after the visitor has given the relevant consent.
Our current Google Analytics implementation uses measurement ID G-9Q83F80FQ6.
During testing, Google Analytics measurement requests were only observed after analytics consent had been given.
Google's consent-aware technologies can alter how Google Analytics behaves depending on the visitor's consent choices. At the time this policy was last reviewed, we did not identify persistent Google Analytics cookies being stored on visitors' devices through our current configuration.
We periodically review the website's analytics implementation and will update this policy if the technologies or cookies used change.
Spam protection and security
The website may use Google reCAPTCHA or related Google security technologies to help protect forms and website functionality from spam, automated submissions and abuse.
Where these technologies are used, they may communicate with Google as part of providing the security service.
The technologies used may vary depending on the form or feature being accessed. We periodically review these integrations as part of our website and cookie audits.
Third-party financial resources
Some content within our Insights section, including financial information and online calculators, is provided using services supplied by Mercia Group.
When you access this content, your browser may connect to third-party systems used to deliver the resource, including services hosted through clientzone.com, in order to load scripts and provide calculator or resource functionality.
These connections may involve the transmission of technical information normally associated with accessing an online service, such as your IP address, browser information and the page or resource requested.
Our current testing has not identified separate Mercia tracking cookies being stored on visitors' devices. We periodically review these integrations and will update this policy if the technologies used change.
Website administration cookies
The website is built using WordPress and associated website-management tools.
Additional cookies or browser storage may be used when authorised users log in to administer the website. These may relate to security, editor preferences, caching, backups or other administrative functionality.
These administrative technologies are not used for visitor advertising or behavioural profiling.
Third-party services
Some website functionality is provided by third-party services.
Where a third-party service uses cookies or similar technologies, those technologies may also be subject to the third party's own privacy or cookie policies.
We review third-party integrations as part of our website maintenance and cookie audits.
Changes to this Cookie Policy
We may update this Cookie Policy if:
- the cookies or technologies used by the website change;
- new services or integrations are introduced;
- our analytics or consent configuration changes; or
- applicable legal or regulatory requirements change.
We recommend checking this page periodically for updates.
Further information
For more information about how Wills Bingley handles personal information, please refer to our Privacy Policy.
If you have any questions about our use of cookies or similar technologies, please contact us using the details on our Contact page.